Lan Phan
E-commerce | Marketing | Blockchain
A seasoned technology leader and strategist with extensive experience building high-performance teams and innovative digital products.

With over 15 years of experience in the software development field, I have honed my expertise across three key domains: e-commerce, marketing, and blockchain.
One of my strongest assets is my extensive knowledge and adept utilization of open-source technologies. This proficiency allows me to swiftly identify and implement effective solutions for various challenges, enabling me to expedite product development and ensure a rapid time-to-market.
Throughout my career, I have consistently demonstrated my ability to leverage open-source resources to streamline development processes, enhance functionality, and deliver high-quality products. By staying abreast of the latest open-source advancements, I am able to tap into a vast array of tools, frameworks, and libraries, empowering me to tackle complex problems efficiently and effectively.
My deep understanding of these domains, combined with my expertise in harnessing open-source technologies, positions me as a valuable asset capable of driving innovation, optimizing development cycles, and delivering market-ready products expeditiously.
Here are a few technologies I've been working with recently:Results-driven professional with expertise in blockchain adoption and a strong focus on balancing decentralization and centralization within corporations. Demonstrated leadership in spearheading end-to-end development of a groundbreaking product bridging web2 and web3 domains. Skilled in designing platforms that enable seamless interaction between web2 developers and blockchain technologies like Kardiachain (layer 1). Accomplished in developing innovative solutions, such as OIDC server for NFT-based identity verification, data indexing, on-chain data analysis, mass transaction execution strategies, game publication airdrops, and secure private key management using Hashicorp Vault.
Currently leading multiple digital transformation projects for a large transportation corporation in Vietnam in multiple domain: fund raising based on Real World Asset (RWA) token, e-vouchers based on NFT and more.
I took an active role in defining a culture for company: culture of writing to write down all documents and training materials, culture of learning to learn new cutting-edge technologies such as automation testing, low-code development, blockchain and AI.
I made a significant impact by providing crucial support to the Board of Directors in successfully raising Series A funding. Additionally, I took the lead in driving multiple refactoring initiatives for our existing product, resulting in enhanced scalability, improved ease of maintenance, and overall performance. These efforts significantly contributed to our continued growth and success.
During this period, I gained valuable experience in developing a comprehensive process to determine whether to “build or outsource” specific projects. This involved evaluating factors such as cost, expertise, timeline, and strategic alignment to make informed decisions on resource allocation. Furthermore, I established an effective process for sourcing and monitoring the progress of outsourced projects aimed at supporting our core product. This ensured that these initiatives aligned with our objectives and met the desired standards of quality.
Maintain and implement new features for marketing platform product - Arena.
Manage all projects in the company, work directly with multiple customers, define solution to satisfy customer’s requests.